Light & Eye is a New York-based photography business owned and operated by Runy Pswarayi. To refresh his brand identity, a more appropriate geometric mark was created to communicate the story of his work.
Natural light, in the simplest sense, is derived from two spheres in the sky: the sun and the moon. Photography revolves around the play of light and dark, with the eye leading the capture of each shared moment—suggested through the negative space at the center of the intersecting shapes. The brand's original grayscale scheme was refined, with two dark pastel blues added for a lively touch of contrast when needed.